Vision: Measure Digital Success And Drive Profitable Growth

Digital transformation is a business imperative for most organizations. But too often, digital teams measure initiatives in isolation and struggle to demonstrate digital’s impact on broader organizational objectives. Effective measurement frameworks measure revenue, cost, operations, and customer metrics on three levels: digital product/service, digital business, and organization. This report introduces Forrester’s digital measurement framework and shows organizations how to define the right metrics to track and improve the success of their digital efforts.