CX Summit
North America

CX, B2C Marketing, & Digital Business Leaders

June 17–20, 2024  |  Nashville & Digital

Abder Benghanem

Head of Global Marketing Operations, General Motors

As the Global Head of Marketing Operations at General Motors, I lead an amazing team that leverages the transformational power of emerging technologies to create leading customer experiences. With over 15 years of experience in performance marketing and Martech, I have the proven track record of driving growth, innovation, and efficiency for global and iconic brands.

My mission is to harness the potential of technology, data-driven decision-making and design thinking to build experiences that bring joy to the customer while rewarding shareholders. In addition to my engineering rigor, I bring transformation experience from several industries including Financial Services, Pharma, CPG and Tech.