Data & Technology President, UK&I, Merkle

Ben leads Merkle’s data and marketing technology division across EMEA, managing a team that optimizes clients’ data and technology investments through strategic consultancy, CRM, technical consulting, analytics, and real-time decision management. Over his 15-year career at Merkle, he has played a pivotal role in aligning Agency Services and Marketing Solutions, supporting customer experience transformations, and integrating the company’s digital and customer analytics teams. Ben was part of the leadership team for Merkle’s first EMEA acquisition, Periscopix, and collaborates with key tech partners to unify various marketing disciplines. Additionally, he actively supports Merkle’s Diversity, Equity, and Inclusion committee, focusing on Gender and Ethnicity initiatives.