Vice President of Sales for the Financial Services sector, Acxiom

Dave Warfield serves as Vice President of Sales for the Financial Services sector. He is ultimately responsible for the growth of Acxiom’s revenue footprint within this critical vertical.  Prior to that, Dave was a Vice President, Sales Executive, responsible for new business development activities within the financial services sector, focused on financial technology (FinTech), specifically credit cards, lending, mortgage, and banking.

Dave joined Acxiom in November 2007, has over 25 years of experience in targeted “people-based marketing”, and over 30 years of experience in financial marketing, product management, sales management, and new business development.

His primary role at Acxiom is to understand the business needs and business priorities of the client, align the client’s strategy and tactics — with Acxiom’s solutions and services.

Prior to joining Acxiom, Dave was a senior director of business development at Epsilon Data Management, vice president/senior director of business development at Euro RSCG (formerly Brann Worldwide) and held a variety of marketing and sales/sales management positions at MoneyGram, Deluxe Corporation, and The Prudential Insurance Company.

Dave has been a guest speaker at various marketing industry conferences, such as the DMA, PIMA, and the JCG direct marketing forums.

Dave is a graduate of St. Bonaventure University (New York) and has a bachelor of business administration degree in marketing.