Director of Product Research, Lowe's

Erica has spent her career building customer-centric strategies and improving customer experiences, with over a decade of expertise working in digital and omni-channel retail. In her current role at Lowe’s, Erica leads the Product Research team within the Technology organization, ensuring that technology-driven and behavioral research, trends, and insights shape Lowe’s digital & omni-channel strategy, innovation, and roadmaps.

Throughout her career, Erica has held leadership positions spanning strategy development, financial planning, merchandising, and project management. Her work has directly influenced business growth, customer engagement, and technology adoption across multiple industries.

Previously, Erica held roles at Bain & Company, Macy’s, and Target. She holds a BA from Northwestern University and an MBA from Harvard Business School.