Strategy & Insight Lead T-Mobile Advertising Solutions , T-Mobile

James Russo serves as the Strategy and Insight lead for T-Mobile Advertising Solutions. In this role James is required to have a deep understanding of: marketplace, advertising, mobile, category and consumer dynamics to uncover new opportunities for clients and partners. James has extensive experience working for leading organizations such as Nielsen, WarnerMedia and T-Mobile leading business planning, strategy and thought leadership initiatives which are fueled by advanced analytics and insights.

Russo, and his team, partner with the company’s sales team’s portfolio-wide to enable marketers to develop smarter and more efficient decisions driven by the company’s next-generation Advertising Solutions capabilities to drive revenue. Russo also works closely with the T-Mobile for Business team to support new initiatives, inclusive of Retail Media Networks that connect consumers to brands with content and experiences like never before.