CX Summit
North America

CX, B2C Marketing, & Digital Business Leaders

June 23–26, 2025  |  Nashville & Digital

Lana Pruett

Director of Customer and Digital Experience, Blue Cross and Blue Shield of Kansas

With 18 years at Blue Cross and Blue Shield of Kansas, I am dedicated to improving customer experiences and digital strategies. As Director of Customer and Digital Experience, I lead efforts to boost satisfaction and drive change using customer insights and data analytics. My goal is to exceed client needs through customer feedback and digital innovation.

CX Summit North America · June 23 – 26, 2025 · Nashville & Digital

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