CXO, VP Customer, Blue Cross Blue Shield of Minnesota

Matt Hunt, VP of Customer Experience, is leading a customer-centric transformation at Blue Cross and Blue Shield of Minnesota to make healthcare easier and more affordable. In overseeing the customer experience, Hunt and his team utilize customer research, analytics and processes redesign to build experiences that can be personalized for each member. With his CX & Digital Product leadership team, Hunt works to ensure that a customer-first approach is applied across live and digital channels.