Demand Gen and Lifecycle Marketing Teams Director, Autodesk Construction Cloud

I lead the global Demand Generation organization on the Autodesk Construction Cloud marketing team. My team encompasses a variety of functions including Paid Media, Marketing Automation, Product-Led Growth, and Customer Lifecycle Marketing. We manage all stages of the funnel, from brand awareness to customer retention, ensuring a seamless and effective experience for our customers. Since joining Autodesk in 2019, I’ve been passionate about revenue generation and operations. I partner closely with Sales to align our strategies and achieve our goals. My approach is highly data-driven, leveraging analytics to inform decisions and drive continuous improvement. By focusing on metrics and performance, my team and I consistently drive value for the business, optimizing our processes and outcomes to support Autodesk’s growth and success in the construction industry.