Best Practices For Successful Online Video Contests

Thanks to the publicity around a number of successful video contests — including Doritos' "Crash the Super Bowl" contest and Tourism Queensland's "The Best Job in the World" contest — many Interactive Marketing professionals are beginning to run user-generated video contests of their own. These contests help marketers listen to and energize young users — and can even assist with traditional marketing tactics like public relations and TV advertising. And while some videos receive thousands of videos, most generate between 50 and 200 entries — leaving many marketers disappointed with their results. In this teleconference, Forrester Principal Analyst Nate Elliott presents best practices for driving more video submissions, discusses the best ways for marketers to measure the true value of their video contests, and offers a campaign checklist that you can use to make sure your online video contest is a success.

Agenda:

• The video contest landscape: We discuss the type of user who enters online video contests — and which marketing goals video contests can help you achieve.
• Online video contest checklist: We present a comprehensive review of everything you need for a successful video contest — from a good premise to an attractive prize and all the vital steps in between — and how to make the best choices for your contest.
• Best practices for video contests: We introduce case studies of best-in-class online video contests — pulled from dozens of contests Forrester has reviewed — and offer the most important lessons that other marketers can learn from these examples.

Vendors mentioned: Meme Labs, Strutta Media, YouTube

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