Complimentary Webinars

Get ahead of the 2025 shifts in B2C marketing and customer experience trends. Explore our predictions for customer and brand loyalty, genAI, privacy, tech stacks, and more.

Join us for a live webinar on the human and tech-related challenges ahead for B2B teams. Explore our 2025 predictions for CMOs and CSOs that you’ll want to plan for now.

Find out where AI, cloud, and infrastructure are headed in 2025. Join our analysts on January 30 for a deep dive into our 2025 predictions for technology and security leaders. 

Watch the on-demand replay to explore benchmarks and advice on where to increase, decrease, and experiment with your marketing budget.

Learn how to make the strategic shift from MQLs to buying groups and discover a new approach to drive revenue growth.

APAC

Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 

Join us to discover insights into B2B buyer content preferences and learn how to appropriately leverage generative AI to scale content production, winning over today’s complex buyers.

Learn how Reltio worked with Forrester to shift its revenue process from MQLs to buying groups to transform revenue outcomes.

Discover how and why revenue process efficiency and productivity are crucial to reaching your B2B marketing goals.

If you’re a B2B marketing leader in a high tech organization, watch this on-demand webinar to hear how organizations are evolving strategic marketing operations, sales operations, and revenue operations functions to deliver on customer value and commercial impact.

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

Get ahead of the 2025 shifts in B2C marketing and customer experience trends. Explore our predictions for customer and brand loyalty, genAI, privacy, tech stacks, and more.

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.

France

Discover what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.

Learn the ROI of agency creativity and how marketers benefit from rethinking their investment mix to differentiate and drive growth.

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

Get ahead of the 2025 shifts in B2C marketing and customer experience trends. Explore our predictions for customer and brand loyalty, genAI, privacy, tech stacks, and more.

Watch the on-demand replay to dive into the latest data-driven guidance for CX leaders on how to strategically allocate budget for 2025.

Discover how to connect CX contributions to financial performance with a 5-step approach, showcasing the measurable business value and ROI that CX delivers to business.

Learn how to uplevel your journey mapping by targeting key moments, interactions, and areas of improvement so that you can better align your efforts with customer needs and expectations.

Learn how to use Forrester’s CX Business Case On A Page template to structure and manage a persuasive case to gain support for your CX initiatives — complete with a template walkthrough.  

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.

Learn how to make a strategic, data-informed evaluation of your beacon metric and ensure that it’s communicating the true value of CX to the C-suite.

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.

Discover why your digital experiences need to make customers feel confident about the choices they make, and how to achieve that through deliberate design.

Explore the state of ransomware vulnerability for state and local governments — and how you can protect your agency with limited resources.

Discover three strategies every federal agency should implement on its Zero Trust journey — and the fundamental shifts in architecture these strategies will demand.

Watch the panel discussion and lean how diversity & inclusion can help you improve customer experience, employee satisfaction.

EMEA

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.

Find out where AI, cloud, and infrastructure are headed in 2025. Join our analysts on January 30 for a deep dive into our 2025 predictions for technology and security leaders. 

Explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.

Watch Now! And hear analyst insights on where to invest, divest, and experiment with 2025 tech and security budgets for maximum business impact. 

Watch one of the most highly anticipated webinars of the year, where we unveiled the top 10 emerging technologies for 2024. See the big reveal, and gain analyst perspective on how to put these technologies to work for your enterprise.

Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.

Want to see what a high-performing enterprise architecture practice looks like? Watch this on-demand webinar to explore award-winning examples of outcome-driven EA practices that drive innovation with a focus on business.

Watch this webinar on-demand to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy. 

Watch this webinar to explore a skills-based hiring model for creating an adaptive pool of tech talent – so you can compete in the fast-paced tech landscape.

Join us for a live webinar on the human and tech-related challenges ahead for B2B teams. Explore our 2025 predictions for CMOs and CSOs that you’ll want to plan for now.

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

Find out why and how you can start adapting your sales compensation program to align with the reality of selling today.

Learn how to increase opportunity volume, deal velocity, deal size, and win rate with Dynamic Guided Selling.

Learn the key implications of changing B2B buying habits and how to transform sales organizations to sell in a more buyer-friendly way.