Featuring:
Arielle Trzcinski, Principal Analyst
Mark Moccia, VP, Research Director
Karen Tran, Principal Analyst
Show Notes:
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.
Here’s a closer look:
- Silence on two separate healthcare data breaches connected to Oracle servers has made it hard to understand the extent of the damage. Principal Analyst Arielle Trzcinski sheds light on what transpired and how the incidents highlight third-party and concentration risks within the healthcare industry.
- As tech leaders brace for tariff impacts, how should they prepare? VP and Research Director Mark Moccia explains where the impacts will be felt and what strategic adjustments to make in response.
- Social media influencers abound within the consumer realm, but with the generational shift in B2B buying, they’re now gaining traction in the B2B sphere. Principal Analyst Karen Tran explains what today’s buyers look for from social content and how companies can choose influencers from within their ranks.
If you haven’t already, be sure to subscribe to What It Means on Apple, Spotify, or your favorite podcast app.
If you’re a Forrester client, check your inbox each Friday for the Forrester Take, our unique perspective on trending topics like these that impact technology and business leaders and their customers.