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In the age of the customer, businesses are harnessing the power of data and analytics. Big data solutions address data sets that are so large and complex that traditional data processing applications are inadequate. Enterprises need big data solutions to survive and thrive in an increasingly competitive and data-driven environment. Insight-driven businesses can use big data solutions to gain business insights, create differentiated customer experiences, and drive competitive advantage. Forrester’s Data team examines the fast-growing big data market, sharing highlights from our proprietary surveys and forecasts.
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This report is our overview of business intelligence, analytics, and big data priorities, adoption, drivers, and challenges based on Forrester's Business Technographics Global Data And Analytics Survey, 2016. We conducted a global analysis of companies of
To remain competitive, firms absolutely must mine insights from vast and diverse data sets. However, the complexity of the big data technology ecosystem can stall key initiatives to improve customer experience and operational efficiency. This report uses
Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and analytics software market to grow at a 12% CAGR over the 20
Big data solutions address data sets that are so large or complex that traditional data processing applications are inadequate. In this forecast, we specifically examine big data management solutions, the software and related services that help enterprise
Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2024, to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels
Understanding performance and demonstrating accountability are perennial top priorities for B2B marketing leaders. This webinar draws on Forrester's latest quantitative research to provide a view into the current state of marketing measurement across B2B.Key takeaways:Learn about the insights gap facing B2B marketing organizations. See what metrics marketing leaders across B2B are using to steer their businesses.Hear how to advance a system of aligned measurement in your organization.Target audience level: beginner
Earlier this year, Reltio made a major transformation and shifted its revenue process from marketing qualified leads (MQLs) to buying groups and opportunities. The best part of this change: The company made this significant transformation in just 60 days! And now that it’s been live for about 10 months, the business impact and value of this transformation to the revenue process is too significant to ignore.Key takeaways:Why did Reltio make this change?What important factors were needed to make this transformation?How was Reltio able to make this transition so efficiently and successfully?What business value has Reltio earned in this transformation?Tips and advice for organizations considering making the shift from MQLs to buying groups and opportunitiesTarget audience level: intermediate