Webinars

Changing business buyer behavior is making traditional go-to-market processes obsolete and turbulent global markets, geopolitical and social upheaval, and technology disruption are upending carefully crafted strategies, budgets, and priorities. It’s critical for B2B leaders to go beyond reactivity to prioritize stable market segments, reduce operational costs, and continuously monitor buyer and customer behaviors. While some lessons from the COVID-19 pandemic may be of use, every crisis has its own context. Today’s conditions represent a poly-crisis that also requires proactive scenario and contingency planning, a new pace for decision-making, and compliance vigilance. Take these actions and you won’t just overcome the chaos – you'll thrive within it. Key takeaways: Learn how to ruthlessly prioritize target market segments.Identify ways to cut duplicative technologies and nonstrategic operational costs.Understand why continuous customer insights strengthen resilience.Leverage scenario planning to keep one step ahead.Change the pace of decision-making and delegate more to frontline leaders.Keep data compliance requirements front and center Target audience level: beginner and intermediate

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Matthew Selheimer

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Katie Fabiszak

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Rick Bradberry

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Katie Linford

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Craig Moore

 

So far, 2025 is proving to be a challenging and volatile time, especially for security and risk professionals. Charged with protecting the enterprise, security leaders can’t take a backseat to facing and taking charge of volatility. In this webinar, analysts from Forrester’s security and risk team will discuss some immediate actions you can take to help your enterprise navigate the current chaos and improve your organization’s security posture Key takeaways: Learn ways to optimize current security spending.Understand the broader enterprise risks facing all organizations in 2025.Learn how to improve your organization's approach to enterprise risk management to address these risksDiscover how having a structured approach to change management can optimize business performance. Target audience level: beginner and intermediate

Merritt Maxim

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Jeff Pollard

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Alla Valente

 

As we move further into 2025, the security landscape continues to evolve in parallel with the uncertainty unfolding globally. Our latest report, Top Recommendations For Your Security Program, 2025, provides timely guidance for security leaders as they navigate another precarious year for their roles, programs, and organizations. Join us in this webinar to go over highlights from our 2025 recommendations and hear directly from the analysts making these calls.Key takeaways: Learn the most important recommendations for your security strategy in 2025 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including security platforms, privacy and data protection, critical infrastructure, emerging tech, and security leadership in the coming year.Target audience level: intermediate

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Jess Burn

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Jeff Pollard

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Heidi Shey

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Enza Iannopollo

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Paddy Harrington

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Allie Mellen

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Cody Scott

 

Your B2B customers expect personalized interactions on their terms and timelines. Outdated marketing, sales, and postsale processes have failed to meet their changing expectations, resulting in poor experiences that make it harder to retain accounts and grow them further. Postsale teams, and customer success specifically, are uniquely positioned to engage customers and help them achieve meaningful results, but only if you elevate their role in transforming revenue processes that create more durable growth.Key takeaways: Learn why customers are the key to stable, long-term growth.Understand the role of postsale engagement teams in transforming revenue processes.Explore how top teams guide customers through four distinct postsale stages of the Opportunity Lifecycle framework.Target audience level: intermediate

Laura Ramos

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Terry Flaherty

 

Anyone who sells software or digital goods online and wants to grow through globalization will at least consider a third-party Merchant Of Record model. Merchant of Record (MOR) solutions have existed for decades, but the industry has made headlines recently with some notable departures: Digital River, a former heavyweight in the market, is closing up shop, and a relative newcomer in the category, Lemon Squeezy, was acquired by payments heavyweight Stripe, which, per its founder, will “scale Merchant Of Record selling in a big way.”In this webinar, Forrester analyst Lily Varon is joined by a panel of CEOs from three major players in the MOR solution space: David Nachman, CEO of FastSpring; Jimmy Fitzgerald, CEO of Paddle; and Wendi Sturgis, Board Advisor and Former CEO of Cleverbridge. Key takeaways: Understand what is really going on with the Merchant Of Record market right now.Learn how to avoid common pitfalls of MOR selling.Discover the best ways for digital leaders to prepare for the future of MOR selling.Target audience level: all levels

Lily Varon

 

Accelerate innovation with deeper insights about why generative AI (genAI) for visual content is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. GenAI for visual content can potentially revolutionize creative processes, enabling the automatic generation of images, videos, and designs over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how genAI is transforming creative industries.Understand the implications for visual content creation.Explore tools and platforms leveraging this AI.Target audience level: all levels

Brian Hopkins

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Jay Pattisall

 

Generative AI (genAI) is profoundly impacting the knowledge economy and knowledge work with the promise of improved productivity for knowledge workers. As we embrace these transformative forces, organizations must go beyond integrating AI into existing workflows and reimagine how work is performed. GenAI should empower the genAI worker — the curious questioner who drives a learning organization — transcending mundane tasks and fostering creativity and innovation. Knowledge improves the human ability to create and engage in innovation. Now is the time to build knowledge capacity and harness genAI wisely, bridging the gap and propelling us toward a future where AI truly becomes our advantage.Key takeaways: Learn how long-standing knowledge management beliefs are changing.Explore the use cases of genAI in knowledge management solutions. Understand critical success factors.Target audience level: intermediate

Julie Mohr

 

Learn about the four key phases of the development, security, and operations (DevSecOps) journey (prepare, crawl, walk, and run) as well as the best practices in each phase to either jump-start your transformation or move to the next level.Key takeaways: Learn the four DevSecOps phases.Learn the role that people, process, technology, and governance play at each phase.Learn how to get started or level up on your journey!Target audience level: all levels

Janet Worthington

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Christopher Condo

 

Digital sovereignty is changing the IT and cloud market with ever-evolving regulations and new requirements. But unlike in other areas, there is no single body of legislation that ordains what directives organizations and vendors should abide by in planning their sovereign IT deployments. In this webinar, we explore the global state of digital sovereignty, regulations that apply worldwide, and what to do about them.Key takeaways: Discover the state of digital sovereignty globally.Understand global digital sovereignty regulations.Learn how to comply with ever-changing sovereignty needs.Learn how to plan for digital sovereignty in the long term.Target audience level: intermediate

Dario Maisto