The Cost Of Waiting
The Gap Between AI Leaders And Laggards Is Widening
Every quarter spent in “experimentation mode” compounds risk:
- Decision-Making Slows. Teams chase use cases without clear value or guardrails.
- Trust Erodes. Stakeholders see AI as hype when pilots stall or outputs are generic.
- Value Leaks. Without enterprise context, AI answers miss the nuances that drive impact.
Act Before Momentum Slips
Move from questions to validated decisions in minutes — not months — with AI that you can trust.
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Client Voices
Forrester’s AI learning sessions helped us challenge assumptions, validate ideas, and move faster with insights grounded in what’s working across industries.
— Lars Beck
Head of the CTO Office, Swedbank
AI is transforming marketing, and Forrester has been pivotal, helping us understand trends, validate strategies, and adapt faster with confidence.
— Todd Bates
Enterprise Marketing Director, Red Hat
Put AI Into Action With Forrester
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AI Access
Proprietary Forrester research, powered by AI, for your whole organization
Integrations
An app for Teams, agent for Copilot, and MCP connectors to put Forrester AI where you work.
Expert Guidance
Unlimited analyst sessions to align teams, manage change, and build trust
Frameworks & Tools
Strategic models, benchmarks, and templates to accelerate execution
Events & Peer Networking
Success stories from leaders who are shaping AI’s future
Don’t Let Another Quarter Slip Away.
Hear How Leaders Put AI Into Action
See how Roche turned AI strategy into reality. In this short video, Ian Campos shares how Forrester helped his team plan for generative AI, align IT and operations, and build the foundation for workforce upskilling.
Examples Of AI Projects From Forrester Clients
CIO/CTO & Tech Strategy
- AI architecture modernization and governance
- GenAI use case prioritization and risk frameworks
- AEGIS guardrails for agentic enterprise security
Data & AI Leaders
- Responsible AI policies and model risk management
- Retrieval-augmented generation design
- KPI frameworks for AI value and adoption
CISO & Security/Risk
- GenAI security tooling and privacy compliance
- AI threat modeling and secure development practices
- AEGIS-based governance for agentic AI environments
CMO & Marketing
- AI-assisted content operations and campaign optimization
- Audience segmentation and activation
- Zero-click search strategies and answer engine optimization
CX, B2C Marketing, & Digital Product Leaders
- AI-powered personalization and service automation
- Journey analytics and experience governance
- Omnichannel experience optimization and personalization at scale
Revenue Operations & Sales
- AI-driven pipeline forecasting and deal scoring
- Intelligent lead routing and prioritization
- Sales enablement automation and content optimization
Why Public AI Falls Short — And What Forrester Delivers
Off-the-shelf AI is trained on public data and provides answers that miss your market’s nuances and your organization’s realities. Forrester delivers contextualized guidance backed by analysts who understand your business, your customers, and the human dynamics that drive success.
I don’t have to spend a whole lot of time doing my own research — I can just rely on your security analysts to guide me into specific topics, whether it’s threat intel or AI. That makes my life easier.
— Praveen Kollaikal
VP of Cloud Security Product Management, Oracle
Forrester is more than a research organization — it’s a true partner. Their insights help us do less manually and more intelligently. Tools like Forrester AI feel like having an analyst in your back pocket.
— Colin Png
VP of Marketing, Asia Pacific & Japan, UiPath
Why Human Insight Matters
AI can process data, but it can’t resolve friction, secure buy-in, or build trust. Forrester analysts help you:
- Drive adoption and change management.
- Align executives and stakeholders.
- Close skill gaps and foster talent development.
- Navigate governance and decision-making dynamics.
Forrester By The Numbers
of the Fortune 100 are clients
annual survey responses power proprietary data
clients across industries provide global reach
client revenue growth through improved organizational alignment
Thought Leadership
Check out the latest research and guidance on pragmatic AI adoption, governance, and value realization.
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Build Smarter B2B Pricing For Long-Term Growth And Profitability
AI Isn’t A Hardware Contest — It’s A Human Test
Most orgs get less than 50% ROI on AI. See how people, skills, operating models, and culture — not more tech — unlock the value your AI investments are missing.
OpenAI’s Daybreak Promises To Improve AppSec But Introduces A New Pricing Model: Five Buyer-Side Implications For CISOs
BNY Built Its Digital Workforce Backward — And It’s Working
Resources
Access e-books, webinars, and case studies to accelerate your next decision.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Cut Through CX Tech Noise And Buy Smarter
Stop wasting money on tools you don’t need. Learn how to use Forrester’s function-first framework to align CX tech with business goals, avoid overspending, and drive real results.
Empower Your Marketing Org To Drive A Bigger Impact With GenAI
Download our generative AI (genAI) guide for CMOs to create a clear vision and strategy for B2B marketing genAI adoption with guardrails to mitigate risk — and a framework to assess your readiness.
How To Create Stand-Out B2B Content In A Zero-Click World
Learn breakthrough strategies to reshape your B2B content marketing for AI-driven search and complex buying networks.
2026 Scenario Planning For Technology Leaders
Uncertainty is the only certainty in 2026. Learn how CIOs are using scenario planning to stay ahead of disruption and drive smarter decisions.
How Generative AI Can Transform Security Tools: Innovations Ahead
Explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.
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