Amy Hawthorne
Principal Analyst
Amy is a seasoned marketing leader with 20 years of experience working at B2B technology companies. She has a passion for all things revenue marketing, including demand generation, database marketing, marketing technology, and sales/marketing alignment. Her experience includes building revenue-accountable demand generation campaigns (direct, channel), creating an optimized marketing program mix, budgeting and resource allocation, closed-loop reporting, and ROI analysis for companies of all sizes.
