Naomi Marr,

Naomi Marr

Principal Analyst

Naomi has more than 25 years of B2B and B2C marketing, sales, and technology practitioner experience across a myriad of industries, organizational functions, and differently sized businesses. She possesses deep understanding of campaign and program strategy and planning; marketing organizational structure; audience definition and segmentation; marketing technologies; data science modeling; effective budget management to get to true ROI results; conversion tracking best practices; and the full suite of marketing KPIs required for every stakeholder in the business — from the CEO and board of directors to the functional marketing heads to tactical execution teams.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 4th, 2025 5:00 PM - 6:00 PM Peer Discussions

Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance

Clients with organizational design or workflow challenges often look to Forrester for help. The conversations typically start with questions like, “We are considering a reorganization of our field marketing team, but there is overlap with our ABM and demand generation teams. How should we handle this?” or “We have reorganized all our demand functions under a single leader, but it hasn’t had the positive impact we expected. Why?” Leaders fall back on a reorganization without clear purpose if they are experiencing pressure to be more effective, reduce expenses, be more thoughtful about spending, or even turn around poor revenue trends. Until you have identified the challenges and purpose for the reorganization, don’t do it — yet. Join us to discuss these issues with your peers and take away actionable items to unpack before you reorganize your teams.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.