This report explains the elements of a marketing operations charter: mission, disciplines, functional stakeholders, process interlocks, key responsibilities, and success metrics.

Jessica Liu

, 

Cristina De Martini

 

Differentiate quick wins from risky investments by assessing both priority and feasibility for proposed internal use cases.

Kathleen Pierce

, 

Cristina De Martini

, 

Dave Frankland

 

This report defines the four ways CMOs and marketing operations can work better together, the best practices for supporting each, and common pitfalls to avoid.

Cristina De Martini

,  David Parry  

This report helps B2C marketing operations professionals upgrade themselves from content producers to vital business drivers.

Jessica Liu

, 

Cristina De Martini

 

Use this report to create a job description for the global director of B2B marketing planning.

Laura Cross

, 

Cristina De Martini

 

This report explains the components of a revenue operations charter and how they help revenue operations teams elevate organizational performance.

Cristina De Martini