Jessica Liu,

Jessica Liu

Principal Analyst

Jessie helps B2C marketers stay customer obsessed in a rapidly changing marketing landscape. Her research spans consumer personalization and the strategy, data, and technology required to deliver personalized moments, in addition to marketing operations and marketing resource management tools to coordinate behind-the-scenes. For six years, Jessie covered how brands use social media for consumer insights and marketing/advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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June 10th, 2025 3:00 PM - 4:00 PM Peer Discussions

How B2C Marketing Operations Optimizes Marketing’s Impact

CMOs are increasingly focusing on efficient marketing operations to power results. Join VP and executive partner Jen Sanning, VP and executive partner Eric Epstein, and principal analyst Jessica Liu for this interactive discussion with B2C marketing leaders on how optimizing your B2C marketing operations function can enable sustainable growth and improved productivity. We’ll discuss what it takes to define a marketing operations scope, how to develop more advanced capabilities to make a greater impact, and how high-performing organizations distinguish the marketing operations role clearly from other interlocking teams. Come prepared to share your biggest questions, challenges, and wins for marketing operations at your organization.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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