Laura serves B2B marketing and customer success professionals. She is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, lifecycle, and product marketing. She helps Forrester’s B2B marketing clients define, apply, and execute on postsale marketing programs that combine traditional and digital approaches to deliver on brand promises, help customers realize value, build loyalty, and turn successful buyers into advocates. Laura also helps customer success clients define, apply, and deliver customer engagement programs that proactively manage customers toward successful outcomes while increasing their lifetime value. Her research addresses the strategy, skills, technology, process, and best practices related to communicating with and engaging existing customers; postsale value realization; customer-contributed content; and customer marketing, success management, and advocacy. In 2017, Laura became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts.

Laura previously worked at Forrester from 2001 to 2010, where she pioneered its B2B marketing practice by writing thought-leading research and advising clients on B2B social media usage, community development, integrated B2B marketing, demand generation, lead management automation, digital marketing strategy, marketing measurement, and customer engagement.