Recent Research
This report introduces the Forrester Customer Engagement Range Of Responsibilities Model.
Three customer-facing functions in B2B companies must coordinate with internal stakeholders and with each other to optimize postsale engagement.
Create a charter that helps B2B customer marketing define its mission, prioritize resources, and foster alignment.
Marketers and CX practitioners in B2B companies should understand the requirements and opportunities for personalization in the postsale customer lifecycle.
This report shows where customer marketing practitioners spend their resources on engagement and growth programs and where they’d like to do more.
Marketers should read this report to shape their company’s investment approach to these technologies.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.