As vice president of research product management, Chris oversees the portfolio of offerings designed for Forrester’s technology and service provider clients. In this role, he manages Forrester’s Market Insights product and Forrester’s global reprints business. He is responsible for understanding client needs, delivering new products and enhancements, improving customer experience, and delivering commercial results.
Data from inbound inquiry records shows the topics and trends most popular with Forrester’s clients from July 2023 through June 2024.
CIOs need to raise the game of vendor management. To date, they've been too focused on procurement, cost savings, and managing existing relationships. To support the need for greater innovation, speed, and customer responsiveness, vendor management needs
Business transformations consist of fundamental changes in business systems, processes, roles and culture. They are linked to — but distinct from — IT transformations, in that they focus on achieving a business objective, not a technology goal. These proj
Enterprise mobility is a top item on every organization's business and IT agenda — a reflection of the "mobile mind shift" that has already made its mark on 21st century business. Mobile bring-your-own-device (BYOD) is part of this shift, as companies emp
Sourcing executives must approach digital initiatives through an agile, iterative strategy that moves quickly from concept to goals to action.
Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with their customers will move faster, act smarter, and operate
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