Eric is a vice president and executive partner in the Forrester Decisions for B2C Marketing Executives service, helping CMOs design and implement strategies to grow through customer obsession. His depth of expertise lies in aligning organizations behind a brand vision and strategy, integrated marketing planning, advertising strategy and development, and driving marketing and sales collaboration to achieve business goals.
Companies can jumpstart revenue by activating five strategic marketing levers: salience, product, pricing, experience, and access.
Marketing leaders should use this template to align a high-performing marketing organization on its purpose, priorities, promises, and protocols.
Jump-start your strategy development with Forrester’s seven-step process.
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