Nick brings more than 25 years of experience to Forrester’s B2B research practice. He leads Forrester’s team of B2B Executive Partners, who work closely with C-level client stakeholders, leveraging a wide range of research and expertise to help them progress strategic initiatives and drive business growth. His areas of expertise include marketing strategy and planning, go-to-market (GTM) strategy, and organizational and operating model design.
The Forrester B2B Marketing Sourcing Decision Framework helps marketers evaluate which tasks are best performed in-house or outsourced to third parties.
A well-defined ideal customer profile (ICP) aligns teams, sharpens focus, and drives targeted growth across the entire B2B customer lifecycle.
This report equips B2B marketing leaders to identify diagnostic patterns, uncover blind spots, and prioritize capability improvements.
Optimize marketing resource allocation decisions by evaluating specific trade-offs at the team level.
Optimizing the B2B marketing function starts with defining the capabilities that must be in place to achieve defined business outcomes.
Driving recurring revenue growth requires B2B companies to embrace a customer-obsessed operating model.
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