Recent Research
Driving recurring revenue growth requires B2B companies to embrace a customer-obsessed operating model.
CMOs must sponsor and drive effective campaign strategy and planning alignment.
Use the Forrester B2B Marketing Diagnostic Model to identify, pinpoint, and prioritize addressing marketing capability gaps.
In this report, we define 10 marketing categories and 39 capabilities to help B2B marketing leaders assess and prioritize improvement.
This toolkit provides links to Forrester research assets for B2B marketing planning and budgeting.
Rather than hoping for the best, B2B marketing leaders should anticipate and mitigate risks to ensure successful organizational transformation initiatives.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.