Thomas Husson,

Thomas Husson

Vice President, Principal Analyst

Thomas is a vice president and principal analyst serving chief marketing officers. Thomas helps firms reduce the gap between brand, customer, and employee experiences. His research covers the disruptive role of culture, consumer behaviors, and technology — especially AI — in digital and sustainable transformations.

Thomas has spoken at numerous events around the world, including Mobile World Congress, DMEXCO, WebSummit, and VivaTech, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their marketing, CX, digital, and sustainable strategies.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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March 18th, 2025 3:00 PM - 4:00 PM Peer Discussions

How To Make The Circular Economy Work For Your Organization

Circular economy is the new net zero for organizations in terms of commitments. Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. But questions remain, including: How do you realize the value from investments? How do you define circular economy in the context of your organization and industry to address the material aspects of sustainability? How do you invest in various tools and processes? How should you work with vendors? What frameworks should you use? How will you know if your efforts are successful, and what constitutes success?We will explore these questions and more with the goal of understanding the ROI in circularity initiatives and sustainability investments. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation..
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