Summary
Airlines are frantically cutting costs amid the unprecedented liquidity crisis
. The entire ecosystem connected to travel is under tremendous pressure.
Extraordinary times bring extraordinary deeds, and airlines serve great examples.
Psychological resilience, compassion, and good business sense lead the way forward.
It’s time to look at ‘loyalty’ using a mirror. Now is the best time to earn it and the worst time to lose it.
Digital transformations will take on a whole new meaning, and new solutions come to the fore.
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