Summary
Generative AI’s ability to create new content is revolutionizing digital experiences by 1) accelerating personalized text creation, 2) fueling ideation in rich-media creative processes, and 3) scaling product information syndication to digital storefronts. As technology and digital business leaders experiment with generative AI in content management, this report sheds light on the experimentation stages of the six foundational use cases in text creation, rich-media asset creation, and product information, alongside their projected business impacts. It also provides guidance on managing risk appropriately for this emerging technology through business context and an organization’s risk appetite.
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