Chuck Gahun,

Chuck Gahun

Principal Analyst

Chuck serves technology and digital business executives. He is an expert on the application of digital technologies to impact business outcomes. He is a noted authority on digital experience technology and vendors that deliver the next generation of content, digital media, and product information capabilities. He has been a trusted advisor to many C-level executives and board members on digital’s impact on business. Chuck’s research is focused on helping executives develop and implement digital strategies that deliver outcomes for businesses and consumers.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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May 14th, 2025 3:00 PM - 3:40 PM Webinar

The Future Of Commerce In The US

B2C business leaders in the US are hungry for business growth in the double digits again. Yet today’s volatile markets and consumer purchase decisions are impacting this growth more than ever. The future of commerce requires a more distributed, dynamic, and intelligent approach.Key takeaways: Understand the factors and dynamics impacting B2C purchase behaviors in the US.Learn about common challenges that B2C business leaders face in creating commerce moments that drive business growth.Dive deep into three different strategies for commerce growth — distributed, dynamic, and intelligent.Discover what you can do as a business leader to embark on the strategies that make sense for your business.Target audience level: intermediate
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May 15th, 2025 3:00 PM - 4:00 PM Peer Discussions

Distributed And Dynamic Commerce Strategies

Join Chuck Gahun, principal analyst at Forrester, and your fellow business and technology leaders for an engaging roundtable on looking at new distributed and dynamic commerce strategies and how they have the potential to impact your growth in 2025. In this discussion, we will walk through our findings and describe each strategy in detail before exploring how your teams and businesses can take advantage of the opportunities each presents.Peer discussions are available to Forrester Decisions Leader and VIP Leader license holders for their own participation.
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