Summary
In 2024, firms in Asia Pacific (APAC) will navigate a complex path between legacy opportunities and growth opportunities driven by generative AI (genAI). In 2023, many APAC firms were mired in the status quo; in most markets, customer experiences (CX) stagnated as firms dealt with haphazard post-pandemic IT investments and waited for the global slowdown to end. Then genAI burst onto the scene, shaking up well-laid plans and thrusting firms into a new reality. As companies grapple with this sudden shift, they must now reconcile their meticulously crafted strategies with the emergent, transformative power of AI. This report explores Forrester’s top five predictions for the APAC region in 2024.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).