Summary
A customer-obsessed growth engine propels your company forward. To set it in motion, marketing, customer experience (CX), and digital business teams must evaluate their operations — specifically the talent, process, technology, and measurement needed to design, build, innovate, and assess digital products and services. This report covers why it’s important to guide employees in being customer-led; sync customer-facing teams like marketing and CX; build technology ecosystems from the outside in; and demonstrate business value to optimize operations.
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