Assess whether your Salesforce deal aligns with your organization’s needs and identify ways to optimize your spending.
Technology leaders can use this report to understand the value they can expect from a supplier value management offering and to explore potential partners.
Use the Forrester Postsale Indirect Customer Engagement Design Framework to help partners achieve postsale indirect customer success.
Use OKRs to build a clear marketing measurement strategy across the customer lifecycle.
Four EA archetypes help you position your practice; learn how high‑performing teams blend elements of each to meet stakeholders’ changing needs.
B2B marketing leaders should read this report to shape their company’s investment approach to marketing technologies.
In our evaluation of omnichannel advertising platforms, we researched, analyzed, and scored the most significant ones.
We’ve been listening carefully to many of you as you describe your successes and challenges in scaling AI. We’ll bring some of those lessons forward in a lively conversation to discuss experiences and challenges. This conversation, hosted by Forrester analysts Mark Moccia and Ted Schadler, will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:Who’s on the team for AI transformation? What roles does the IT organization play? What are common challenges and are you tackling them? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Many CX leaders look at their org chart and wonder: Is this career path dead end or a launchpad? Co-hosts Martin Gill and Angelina Gennis sit down with Tina Lilje, former Head of Global Customer Experience at Philips Healthcare, to unpack what a sustainable, upward career in customer experience (CX) really looks like. We explore […]
This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise and credibility speaks directly to how trust is earned in today’s buying environment. We hope you enjoy this episode.