To tackle their critical initiatives, leaders must get up to speed quickly and ensure their teams have the right skills and knowledge for aligned execution.Online on-demand courses from Forrester are a powerful tool to learn key concepts and put them into practice, using an engaging multimedia format designed for adult professional learners. Completing a series of courses earns a professional credential, backed by Forrester. Join this session to learn how you and your teams can leverage courses and certification to advance your initiatives.Key takeaways: Understand the options for accessing Forrester courses and certification.Explore how your peers leverage courses and certification to build critical skills for themselves and their teams.Identify how you can use courses to complement other ways you engage with Forrester.All Forrester clients are welcome to attend this webinar; however, it will focus on courses available to clients with Forrester Decisions Team, Leader, and VIP Leader access.
Discover the results of Forrester’s latest Portfolio Marketing Survey.
This report details the skills, background, and responsibilities for the staff engineer role.
AI’s impact on talent strategy reveals a critical gap in AI-specific skills, necessitating strategic talent management.
This collection of organizational charts provides examples of how CX teams are designed to achieve company goals.
To design great experiences for your customers, employees, and other users, understand and apply the proven best practices in our framework.
Strategic portfolio management supports high-performance IT organizations in making optimal investment decisions and maximizing their value.
Success in e-commerce depends on measuring, analyzing, and enhancing, and this report guides B2B leaders on how to structure measurement for maximum value.
Join this engaging session with principal analyst Kelvin Gee and fellow B2B frontline marketers as they collaborate to address the pressing challenges faced in program planning and execution. This interactive discussion will focus on overcoming decreasing performance metrics, harnessing insights for effective personalization, navigating technological complexities, and managing budget limitations. Share your experiences, learn from peers, and explore strategies to enhance your marketing initiatives. During this session, we’ll discuss.Declining performance metrics: Delve into the factors contributing to reduced engagement and conversion rates and discuss innovative approaches to rejuvenate your marketing programs.Insights and personalization hurdles: Explore the challenges in collecting and leveraging customer data to deliver personalized experiences that resonate with your target audience.Technology integration and budget constraints: Discuss ways to effectively implement and utilize marketing technologies within tight budgets to improve program efficiency and ROI.The peer discussion is an opportunity to share and learn from each other. Come prepared to engage in a dialogue on current challenges and opportunities.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.