In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for The Future Of Work.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
Differentiated customer experiences can help you win market and wallet share. But random acts of customer experience (CX) don’t cut it. Learn how B2B marketing, sales, and product leaders use CX principles to win new business, expand relationships, and launch successful products.Key takeaways:Learn why CX is your secret ingredient for competitive advantage.Explore how B2B firms tap experiential value to improve products and services.Learn what you can do today to focus your efforts.Target audience level: beginner and intermediate
Join this interactive discussion with Chris Gardner, VP and research director; Michele Pelino, principal analyst; and fellow technology leaders focused on selected technology predictions for 2025. During this session, we’ll discuss: Our approach to identifying the predictions.Selected cloud computing, automation, enterprise software, software development, and tech infrastructure and operations predictions for 2025. The potential impact of key predictions on the technology landscape and related areas. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Payments.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
B2C marketing executives can use this report to understand the value they can expect from a CCMH in APAC and to explore potential partners.
Technology and data leaders can use this report to understand the value they can expect from data management for analytics (DMA) platform vendors and to explore potential partners.
B2B buyers have rapidly adopted genAI, naming it one of the most important sources of self-guided information and finding it helps them to make better purchase decisions.
Security leaders and pros should read this report to know how to embark on a DevSecOps journey.
Understand the innovative practices of leading EA organizations that we identified in the 2024 Forrester Enterprise Architecture Awards.