Trends Report

2016 Mobile And App Marketing Trends

Integrating Mobile In Your Strategy As A Key Brand Differentiator

January 25th, 2016
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Luca S. Paderni , Nicole Dvorak , Jennifer Wise , Michael Facemire , Ryan Skinner , Theresa Pappafotopoulos , Kasia Madej , Laura Glazer

Summary

More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has unplugged the desktop Web and only engages with consumers via mobile. How will mobile trends impact brands in 2016? This report highlights the key mobile and app trends that B2C marketers should expect in 2016, and guides senior marketers in making the right calls when crafting their mobile marketing strategies for the coming year.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.