Best Practice Report

Demystify Artificial Intelligence In Social Listening Platforms

February 7th, 2019
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Arleen Chien, null
Arleen Chien
With contributors:
Brigitte Majewski , Srividya Sridharan , Caitlin Wall , Christine Turley

Summary

Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI capabilities or have AI plans in their product roadmaps. This report, for B2C marketers and their colleagues, unpacks how AI manifests in social listening platforms, including debunking myths around total automation and which use cases benefit from it.

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