Summary
You can use a content management system (CMS) to reduce time to market with digital experiences, drive better customer experience and brand consistency, and smooth content operations through innovations. CMSes deliver brand consistency, translated content, and streamline content operations. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Digital and technology leaders should use this report to understand the value they can expect from a CMS vendor, learn how vendors differ, and investigate options based on size and market focus.
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