Summary
Companies just beginning to establish their technology priorities for the age of the customer are facing an uphill battle against legacy systems and outdated technologies as they develop their future fit technology strategies. CIOs and tech leaders need to establish a technology foundation to engage customers through digital channels, including web and mobile interfaces for customer engagement, as well as data and analytics to understand customers, and build it to easily evolve as you grow. This report outlines the technologies that tech leaders should prioritize to kick-start customer engagement and lay the groundwork for continued growth.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).