Ted Schadler,

Ted Schadler

VP, Principal Analyst

Ted Schadler serves technology executives – CIOs, CTOs, and their leadership teams – building high-performance IT strategies that bring the full value of technology to business. Ted has worked at Forrester for over 25 years leading at the forefront of major technology and service models shifts, including the Internet, cloud, mobile, and now generative AI. In all these areas and more, Ted analyzes the impact of technologies on people and businesses.

As part of the Technology Executive research team, Ted focuses on helping leaders build high-performance IT strategies, maximize the value of co-innovation partners, and establish strategies to harness the full potential of generative AI on IT and on business.

In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted became a Forrester Bill Bluestein award winner, the award granted annually to a Forrester distinguished analyst.

Ted is the coauthor of two books: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010) and The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014).

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 3rd, 2025 3:00 PM - 3:40 PM Webinar

Four Forces Shape The Future Of Services

Generative AI (genAI) and agentic workflows are roiling technology services markets, overturning the 15-year stability of the prevailing business model. The era defined by time-and-materials pricing, agnostic technology positions, and people-driven business growth is no longer viable. Since the peak growth seen in 2021, the sector has become entirely different.Starting in 2022, four powerful forces began converging to disrupt the services status quo, forcing providers toward radically different choices and reshaping the sector to deliver what enterprises need now.Key takeaways: Learn how four forces shape technology service business models.Find out what separates winners from losers.Explore how, as a buyer of services, you can thrive in a reconstructed services economy.Target audience level: intermediate
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