Wave Report

The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016

The Seven Providers That Matter Most And How They Stack Up

January 4th, 2016
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Srividya Sridharan , Christian Austin , Tyler Thurston

Summary

In this Forrester Wave™ evaluation of customer loyalty solutions for midsize organizations, we identified the seven most significant customer loyalty solutions — 500friends, a Merkle company; Aimia; Clutch; CrowdTwist; DataCandy; Deluxe Corporation; and Inte Q Global — and researched, analyzed, and scored them. This report details our findings on how well each vendor fulfills our criteria and where it stands in relation to other vendor solutions in order to help customer insights (CI) professionals supporting loyalty strategy to select the right partner for their customer loyalty initiatives.

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