Emily leads Forrester’s B2C marketing research team focused on helping clients develop marketing strategies that drive customer obsession and growth. Her team creates thought leadership and engages with clients on topics related to marketing strategy, personalization, martech and adtech, consumer privacy, data strategy, marketing analytics, advertising, and customer loyalty.
To navigate market volatility, consumer business leaders must optimize their focus and spend, master change management, and ratchet up risk management discipline.
This case study details the pivots Nationwide made to develop a modern marketing mix model and position marketing as a driver of business growth.
This report helps marketers understand consumer attitudes toward loyalty programs.
Financial rewards are the most important elements of loyalty programs to US consumers.
Consumers appreciate loyalty programs that are easy to use, track their benefits, and provide regular updates on benefits available.
Consumers are more likely to make impulse purchases when they are a member of a brand’s loyalty program.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.