Best Practice Report

An Introduction To Agile For Revenue Enablers

Nancy Maluso
Jennifer Bullock
Mar 04, 2020

Summary

Sales reps are working in a rapidly changing world marked by increasingly knowledgeable buyers and continual technological advances. As a result, sales and revenue enablers must continually evolve their programs and incorporate requests from across the organization. In this report, we demonstrate how the concept of agile can be used to develop enablement programs that are more responsive to the changing needs of the organization and the sales rep.

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