Co-Innovate With Ecosystem Partners To Maximize Customer And Business Value

Technology change isn’t constant; it’s an accelerating dynamic that leads to significant increases in customer expectations over time. Many B2B organizations struggle to keep pace and deliver value via homegrown innovation alone. Co-innovating with partners is a key strategy to address these challenges as product management teams critically evaluate the ideal approach to develop new products, services, or capabilities using a build, buy, or partner decision methodology. This report highlights the importance of leveraging co-innovation to achieve strategic success with buyers and customers by delivering accelerated and comprehensive value to more reliably achieve product and corporate growth targets.