Generative AI (genAI) is more than a feature or a benefit. While product organizations have been leveraging large language models (LLMs) in their products for years, genAI’s growing accessibility can enable product teams to develop and deploy novel and valuable solutions to customer problems. This discussion will delve into how product leaders are thinking about and executing on the promise of genAI for their customers, including the development of AI-enabled capabilities in areas that include personalized recommendations, advanced data insights, and task automation. Questions for discussion:How are organizations looking at genAI and through what process are they bringing these capabilities into their products? How are teams utilizing genAI to develop novel approaches to solving customer issues? What are some key learnings to date, and how are your direct experiences with the technology different from what the media commonly reflects? How are genAI capabilities helping you develop your products, including early insights into ideation and market and competitive intelligence? Please bring your own questions and insights to share with the group.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.