Dispelling Nine Myths And Misconceptions Of Revenue Operations
Summary
Revenue operations unifies and optimizes planning, data, processes, technology, and talent to maximize customer value and company performance. It requires new capabilities, new roles, new processes, and a change-agent mindset from operations leaders — all of which can propagate common myths and misconceptions about revenue operations. In this report, we debunk those myths and clarify what is possible when organizations embrace the reality of a revenue operations capability.
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