Summary
The B2B Personalization Maturity Assessment helps B2B marketing and digital experience leaders assess their organization’s maturity against five core competencies. This tool is designed to help leaders define, design, deploy, and refine an audience-centric approach to B2B personalization that extends throughout the customer lifecycle. The results provide a B2B personalization maturity level along with definitions and guidance for each of the five competencies. Marketing leaders can use this assessment to evaluate the essential skills, knowledge, activities, and processes needed to drive customer-obsessed, revenue-optimizing B2B personalization.
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