Exploration Beats Vision In Digital Strategy

When developing digital strategies, many companies start by laying out a single vision of the future that is meant as a “north star” they can advance toward. That’s a perfectly reasonable aim and one we endorse. But the world of digital business is too fast-changing and unpredictable to rely solely on a single, set vision. Instead, the most effective digital business strategies use an approach that combines a view of the future with methodologies that continually explore and test new ideas. This report outlines the reasons why digital strategy requires more than a set vision to be successful, along with the key attributes and steps that leaders should use to develop strategies that enable exploration-driven growth.