Peter Wannemacher,

Peter Wannemacher

Principal Analyst

Peter is a principal analyst at Forrester and serves digital business and strategy executives and their teams. He advises digital leaders in banking and other industries on how to win and engage customers. His research and ideas challenge thinking and lead change, helping businesses prepare for digital disruption and the future of financial services.

Peter contributes to Forrester's global research agenda in digital business and financial services. His research explores a wide range of topics for digital and banking leaders, including digital strategy, shared finance, fintech, the digital experience, customer obsession in financial services, the future of mobile banking, small business banking in the US, and autonomous finance.

In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The Financial Brand, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 18th, 2025 3:00 PM - 4:00 PM Peer Discussions

You Built It — Now What? Driving Digital Experience Adoption

Join us as we tackle a key question for leaders in regulated industries: How to increase adoption of – and engagement with – your brand’s digital offerings. Financial services and healthcare firms strive to build experiences that create value for customers and foster deeper trust. That is a key part of driving digital adoption, and leading companies go further by boosting awareness of digital services, designing cross-touchpoint journeys, and optimizing the digital experience itself. Join us as we tackle a key question for leaders in regulated industries: how to increase adoption of — and engagement with — your brand’s digital offerings. Financial services and healthcare firms strive to build experiences that create value for customers and foster deeper trust. This is a key part of driving digital adoption, and leading companies go further by boosting awareness of digital services, designing cross-touchpoint journeys, and optimizing the digital experience itself.This conversation will be hosted by Peter Wannemacher and Arielle Trzcinski, both principal analysts at Forrester, and will include open discussion with participants. Please bring your questions and experiences to share with the group.Peer discussions are available to Forrester Decisions Leader and VIP Leader license holders for their own participation.
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