Summary
Intent data has become a differentiator for B2B marketing and sales organizations. Forrester’s Q1 2023 Global B2B Intent Data Survey and Forrester’s Q4 2022 Global B2B Marketing Tech Tide™ Survey provide key insights into current use cases across sales and marketing, the challenges experienced, and the benefits achieved. In this trends report, we highlight key survey findings, offer insights from Forrester interviews with intent data users and providers, and present best practice advice for how your organization should maximize the impact of this increasingly valuable asset.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).