Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in marketing, operations, analytics, and technology.
Marketing, sales, and operations professionals can use this report to understand the value they can expect from a B2B intent data provider and to explore potential partners.
The Forrester Strategic Budget Allocation Process supports an annual realignment of investment against strategic objectives.
B2B event measurement best practices will help you align marketing and sales metrics to the specific objectives each event is designed to achieve.
Waterfall stage velocity is the amount of time that passes from when an opportunity enters a waterfall stage until it progresses to the next stage.
This report assembles key Forrester research that data teams can use when following the Forrester B2B Marketing And Sales Data Strategy Implementation Process.
This report describes the changing data management requirements to support genAI use cases within revenue functions, and how revenue operations teams must adapt to meet them.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.