Summary
Ask 10 channel sales and marketing leaders if a great partner experience is important to the success and competitiveness of their business, and they will all adamantly agree. But ask these same 10 individuals to define a great partner experience, and you will likely get 10 different answers. The fact is, there has been no clear and consistent definition of partner experience excellence or guidelines on how to achieve it. As a result, most suppliers struggle to find the right approach. In this report, we introduce the Partner Experience Maturity Model and describe how it can be used to assess the current state of a supplier’s partner experience delivery capabilities.
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