Introducing The B2B Localization Prioritization Tool

When organizations market and sell in multiple countries and languages, it is challenging to create a coherent set of content and experiences for each locale given limited resources. Doing this even once is hard, and setting up a system that can scale and flex is harder. Many marketers underinvest in localization because it’s seen as too complex and expensive to do it right. But not doing it results in lower buyer engagement, fewer registrations, and lost revenue opportunities. The Forrester Localization Prioritization Tool helps marketing, digital, product, and customer experience leaders prioritize investment and spend by assessing localization in the context of each country’s market potential, the ability to win, and audiences’ localization preferences.