Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia Pacific and around the world. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.
Asia Pacific CMOs face a tough 2025 planning cycle; stagnant budgets and changing buyer behavior require strategic resource allocation and process improvements.
Use the B2B Marketing Value Model components of value to identify and convey the value marketing brings to audiences and the business.
The value that audiences get from interacting with marketing takes many forms, so CMOs and other marketing leaders must take an audience-centric perspective.
B2B marketers must adjust their campaign strategy and approach for increasingly younger buyers.
This report outlines a three-step process for prioritizing areas of focus for marketing value contribution.
The challenges for B2B marketers globally to adopt genAI in their marketing organizations vary based on the organization’s revenue.
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